19 Mar 3 EASY STEPS TO CREATE TV ADS THAT CONVERT
TV ads are an important part of any marketing strategy. They have existed since TV was first invented, and will exist long into the future. TV ads have evolved, though, and it’s important to evolve your marketing strategy so that your TV ad converts into sales.
To help you create TV ads that convert into sales, here are some ideas to remember. Above all else, do your best to show how special you and your product are.
1. Be Creative
TV ads can get lost in the noise of commercials. They can be similar to one another so that consumers stop paying attention. Therefore, it is important to be creative. Think outside the box.
TV ads can be memorable. There have been many instances where TV ads have corresponded with special memories. Who doesn’t know the tune to ‘I’d Like to Buy the World a Coke?’ Its emergence into pop culture history was a result of pure creativity. Instead of marketing coke as purely something to drink, it was marketed as an emotion. In essence, drinking coke made the people in the TV ad happy. And the message was clear: if you buy a coke, you too can be happy.
Creative TV ads are often a result of high stakes, but they don’t have to be. The Super Bowl has is as much about football as it is about the commercials. Indeed, in addition to highlight reels of the game, there are highlight reels of the best TV ads.
Super Bowl ads are creative for many reasons. Over 100 million people watch the Super Bowl which means it is the perfect chance to get your company’s message out there. It also means that an advertisement spot can cost $5 million just to buy a spot, let alone how much it costs to produce it. The stakes are high, so companies have to deliver.
But why is there only creativity on a large scale? Why can’t ordinary companies create interesting TV ads? The answer is, that they can, and they should.
2. Use Social Media
Thanks to social media, even a small company has a chance to become viral and reach even more viewers. As long as a TV ad is creative and original, people will notice. And people like to share what interests them.
While it’s important to hope that viewers will spread the news of your TV ad, it’s even more important to use social media to your advantage. A good TV ad will simultaneously run a social media campaign.
Take for example Heineken. While ostensibly a beer company, Heineken ran an ad primarily through social media. In is, people with diverse views came together to talk while sharing a beer. In just under one year, it has amassed 14 million views on YouTube. Heineken used this ad as a part of a major marketing strategy including TV commercials. The result was a major success.
3. Choose Your Audience
When designing a new TV ad, it can be easy to create something too large in scale. After all, you want to be and make the best. But by setting a too large of a target, the mark is often missed. Instead, think realistically. Start with your audience. Who do you think will most likely purchase your product? Who do you want to see using your service?
It’s important to start from the bottom up. By examining who your target audience is, a theme around your TV ad will begin to emerge.
TV ads are generally only 30 seconds long. Not a lot of information is given. Rather, a feeling has to emerge from it. If you can target just one demographic in your TV ad, it means that that audience is more likely to pay attention. If a TV ad is too general, it becomes background noise.
You may feel like you want to cram as much as possible into a TV ad, but this will just create confusion. Remember that what you are selling is more than just a product. You are selling a brand, a lifestyle, a commitment. You are selling the possibility of more.
Having a specific audience will force you to focus your message. Sometimes limitations are the best ways to enhance creativity. So choose whether you are marketing to women or men. Choose between millennials and baby boomers. Create the best possible TV ad you can for a specific group of people so that they will notice it and be interested in it.