5 EASY STEPS TO CREATE DIGITAL ADS THAT CONVERT
Due to the large number of people with internet access, a lot of activities have gone digital. One stride-making activity that creates waves on the internet remains digital advertising. Many companies and businesses have taken to digital advertising in order to keep up with competition. Moreover, digital ads offers a lot of unique benefits compared to traditional ads.
In order to make waves digitally, some aspects of your advertising need to be taken care of first. Creating digital ads that convert does not require a lot of spending nor does it take a lot of effort. However, creating a great digital ad campaign would require some research and study especially of your target market.
If you follow the correct process, you could get this done within the space of a day. The following are 5 easy steps to create digital ads that convert:
1. Know Your Customers
In order to create an effective digital ad, you need to know who you want to create it for. The process of defining your customer remains as important as the product you intend to sell. To define your customer, there exist some questions you have got to consider. Questions like your customer’s gender, nature of work, job profile among others.
Upon determining these answers, you become sufficiently equipped to create the ideal digital ad that would appeal to them. This stems from the fact that they would only be interested in things that appeal to their senses or interests. Knowing this would help you create an emotional connection between them and your brand.
2. Select your Targets
In the process of knowing your customers, you must have determined the type of websites they visit. This information is key since not would determine where you eventually post your ads. When you post across websites regularly visited by your target customers, you are obviously getting across to them. This would in turn boost your sales.
Furthermore, psychology has shown that repetition leads to mastering. When you place your ads on multiple websites visited by your target market, you increase your chances of getting attention. Furthermore, this would ingrain your message into their subconscious and a little trigger becomes all they would need to remember your brand.
3. Budget
The budget you have for your digital advertising campaign goes a long way in determining your end result. The importance of budgeting cannot be overemphasized since it remains the factor that determines the massiveness of your campaign. Some might be of the opinion that this should come earlier before any other factor. However, the fact remains that determining your costs would help you budget better.
Since you most likely have a figure in mind, you can now compare that figure to the actual costs. This would effectively help you cut down on not-so-essential costs and focus on the essentials instead. Furthermore, your budget determines the number of your target websites that you can actually advertise on. Therefore, you can now rank based on effectiveness in order to stay within budget.
4. Create Your Ad Content
After taking all other steps, the major component that gets you the buyers you want remains your content. Your content could either make or mar you entire digital ads campaign; this show you just how essential it is. You need to be able to convince the people viewing your ads that they need your product and yours only. This requires components like persuasion and calls to action.
If you intend to sell a product, you would need to convince your target customers that it is one they cannot do without. Furthermore, you would need to create a comfortable atmosphere such that they see that their welfare is your concern. If you intend to sell a service, you would need to show them how much stress you would be saving them.
5. Monitor Ads Progress
Monitoring the progress of your ad is essential to knowing how much ground you have covered. Luckily, digital advertising presents you the opportunity to measure ad progress at any time. From PPC stats to website stats, you can easily determine the ads that are serving their purpose and vice-versa.
Furthermore, you could also make use of Google DFP Small Business free of charge. With this, you can easily monitor your ads and note the changes you have to make for a greater effect. Similarly, regularly monitoring your ads would make you privy to feedback from your target customers. This would enable them trust your brand more implicitly.
In conclusion, one key factor you must always keep in mind remains customer satisfaction. Also, these five steps encompass everything you need to create digital ads that convert. As long as you stick with this guideline, you can rest assured that you would get your desired results.