5 EASY STEPS TO CREATE DIGITAL ADVERTISING CAMPAIGN
Digital marketing has fast become of the major ways by which brands go viral in the 21st century. The technological advancement and increase in individuals’ social media and internet usage has made digital advertising the next big thing. Statistically, more than 28% of marketers have channeled more funding to digital advertising and reduced traditional advertising drastically. This points to the obvious fact that digital advertising campaign has become the new gold rush.
A well organized and planned digital advertising campaign need not take so much time and cost a lot of money. As an advantage, a well planned campaign can generate more traffic and sales than Search Engine Optimization. However, it would take some research and basic knowledge of your target market for this to happen. Essentially, certain steps have to be taken in creation of a digital advertising campaign and they include:
1. Customer Definition
Before creating a digital advertising campaign, you need to determine who the listener or viewer will be. This process remains as important as naming your business or defining your product. Basically, the ideal customer has to be defined in terms of gender, level of education and even their spending budget.
Upon defining these parameters, you get an idea of what you should include in your campaign. Studying up on these individuals helps you have a look into their lives and know exactly how to plan. Also, this step helps you determine the exact content to place in your ad which would appeal to the viewers.
The basis on which your ideal customer can purchase your product also helps you know how to plan your campaign.
After you get an idea of whom you are creating the ads for, costing becomes the next step. Defining your customers helps you determine the type of ad and therefore the cost implication. Likewise, creation of a realistic budget remains elusive until this condition is met.
Creating a budget entails prioritizing ads whose costs would fit well into your budget. Since you already have a figure in mind, working within that boundary gets easier with budgeting. Totaling the ad spots for all the ads you want to run would help you stay within your spending range.
Breaking the bank should never be an option when creating an advertising campaign therefore budgeting helps you stay within constraints.
3. Choose Your Targets
Choosing the site to post your ads remains synonymous to how much success you have. Usually, the effect of your campaign will never be felt when you post in the wrong places. Posting your ads on sites or social media network majorly frequented by your target market remains essential.
Basically, targeting sites frequented by your targets ensures that they see your ads more frequently therefore familiarizing with your brand. The more they see your brand, usually, the more they become inclined to trust and patronize you.
This in turn ensures that sales of your goods and services effectively soar through the roof. Also, your brand name would effectively spread due to personal referrals by those seeing your ads.
4. Creating the Ad content
The three points listed above affect the kind of ad you end up making one way or the other. The target market you have in mind effectively determines what your ad would look like. For example, creating an ad for a women product, while using a man in the ad, passes the wrong message.
The content remains one aspect that would either draw viewers or listeners towards your product or vice-versa. Creating something they can relate to effectively helps them develop an emotional connection to your product.
Also, using words like “you”, “yours” in your ad helps the customers feel like the product really belongs to them.
5. Monitoring Ad Progress
No digital advertising campaign can be termed complete without knowledge of how much impact it has had. Usually, determining how customers react to your product can only be determined by monitoring. Monitoring ad progress helps brand owners determine how well their ads have passed the message across.
Basically, this particular parameter remains one majorly used to determine how much sales of goods and services to expect. Projections for the future also stem from studying the progress of ads. Customer reactions and feedback gotten via this monitoring helps brands determine what they have to change, improve or work on.
When a particular ad does not work as well as expected, you can easily determine this from reactions of viewers. Unlike traditional advertising, digital advertising helps you determine what to modify in a very short time period.
Most successful digital advertising campaigns do not necessarily entail spending a lot of money. The major determinant of success of a campaign remains how well the campaign plans were made.
Following these listed steps above ensures that your digital advertising campaign helps you accomplish the aim you have in mind.