Media planning is intricate process that involves a lot of moving parts. The steps outlined in this article are being followed by all major agencies today. Smaller agencies, with more limited resources, should follow these best practices as long as time and budget permits. In......

Copy-writing is an art form. It takes years to master. In this quick article we will go through how to write a persuasive headlines that will keep you readers glued to the screen and will covert them. Rule 1 – Self-Interest It’s all about the......

Ads For Carts DMA Tool Instructions Below This is the ONLY DMA Tool you will every use. Gone are the days of Nielsen and SRDS. Gone are the days of manual searching and copying ans pasting of addresses using Excel spreadsheets. This DMA Tool puts all......

This guide is applies to anyone who is thinking about creating promotional material for their company that leads to some sort of action from your customers. You can use this basic guide if you are a one-person shop, if you are a promotional supervisor of......

In this article we will go through every type of media available and will explain why you should choose one over another in your next marketing campaign. Advertising is big business. Last year alone marketers in United States spent over $191 billion dollars on marketing,......

A press release can inspire people to talk about you. All you need to do is tell the media something about you that might happen, will happen, or has already happened. Just let the media know that you’ve hired a new employee, that an existing......

As the year is nearing its end we are putting together the top 6 marketing trends you should pay attention to in 2018. So if you are a media planner, advertiser or creative director, etc. keep these in mind as you are dealing with your......

Branding is an art form. Every brand has to have an identity the people are able to recognize form a mile away. So how do you personify your brand in a way that makes it memorable? Check out the following 5 steps below that will......

The marketing funnel is a method used in marketing and sales to visualize the process of turning prospects into customers. The basic notion is that it’s too costly to cater to each lead individually. So there must be a copy and paste approach that maximizes......

Believe it or not brand expectation has a direct correlation with the purchase of the product. So the higher the brand expectation your consumers have the higher the likelihood they will buy your product. So can you influence consumer brand expectation? Well, turn out there......

If you are a media planner OOH (Out Of Home) is something that you must consider. If media planning is new concept for you then we can help. Check out our guide on creating the perfect media plan by clicking here. 1. OUT OF HOME......

Despite popular belief Out-of-Home advertising is stronger than ever. OOH advertising revenue has grown by over 23% in the past decade to over $6.4 billion. The main reason for this is because outdoor advertising is in a constantly innovating itself. The interesting thing is that......

In the 21st century billboards lost the allure they once had. So if you are an advertisers and you implement the same tricks people implemented 50 years ago chances are you simply throwing your money away. However, OOH can be more effective than digital if......

The advertising industry is changing fast. Every year we see a major shifts in ad revenue from one medium to another. In this article I will talk about the top 4 TV statistics that every advertiser, marketer, and media planner must know. We do a......

To have an effective radio campaign you must first have an effective radio advertisement. Turns out that with wonders of modern internet making an awesome radio ad is pretty easy. In this article I will walk you through 5 easy steps you need to take......

Radio advertising might be confusing to a first timer but it’s simple once you know how radio works. In this article we’ll talk about simple steps you can take to create an awesome radio advertisement campaign. 1. Know Your Audience This is the most crucial......

Every media is constantly evolving, but in a recent couple of years it is especially true when it comes to TV advertising. In this article I will walk you through top 5 reasons why you should allocate a big portion of your advertising budget to......

TV ads are an important part of any marketing strategy. They have existed since TV was first invented, and will exist long into the future. TV ads have evolved, though, and it’s important to evolve your marketing strategy so that your TV ad converts into......

Print advertising terms help you understand this form of marketing. It’s important to know what you are doing as you try to promote your company. To help you understand the important print advertising terms, here is a list and an explanation of what they mean.......

A successful print advertising campaign is a lot of work, but it doesn’t have to be overwhelming. Instead of thinking of a campaign as a large expense of time, think of it as a lot of little steps that create a big picture. Here are......