Definitive Downloadable DMA Zip Code List Excel
DMA Zip Code List Excel Explanation
If you are looking for the downloadable DMA Zip Code List Excel file you can scroll all the way down or look to the right of the page.
Proprietary algorithms are used to map Zip Codes to DMAs. The database is updated regularly on at least quarterly basis.
Who is this database for?
If you are an advertiser or a media buyer looking to plan your next media buy then this database is for you.
If you are a digital data scientist working on generating DMA segments for your company then this database is for you.
Designated Market Area (DMA)
Designated Market Area sometimes referred to as media market, broadcast market, media region, television market area – or even just market, is a region where the population is receiving similar TV and Radio signals.
There are 210 major DMAs in the United States. These DMAs are ranked based on population with New York DMA typically being the biggest. Each DMA has a specific code that advertisers and media buyers use for reference when buying media.
DMA boundaries are typically based on counties with only a few exceptions.
Zip Code is a postal code used by USPS to deliver mail nationwide. The standard 5-digit format was first introduced in 1963. It was extended to an additional 4 digits after a dash to form a ZIP+4 code 20 years later in 1983.
The additional 4 digits allow USPS to narrow down the exact delivery location for any particular mail or package.
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DMA to Zip Code List Excel Download Link
By the popular demand, you can now obtain an Excel File that contains:
- USA DMA Names
- USA DMA Codes
- USA DMA Rank
- Households with TVs
- % of US
- All USA Counties
- All USA States
- All USA ZipCodes
You will no longer have to manually plugin the zipcodes into the DMA Map. Instead you will be able to quickly manipulate Excel data to get your project going. Login expires after 1 year.