18 Sep TOP 5 RULES FOR WRITING HEADLINES THAT CONVERT
Copy-writing is an art form. It takes years to master. In this quick article we will go through how to write a persuasive headlines that will keep you readers glued to the screen and will covert them.
Rule 1 – Self-Interest
It’s all about the self-interest. If you don’t address the reader’s desire then the headline is useless. Try to get self-interest into every headline you write. Address something that you readers really want. This rule is so fundamental in nature yet the rule is broken every day even by professional writers.
Rule 2 – News
If you have news, such as a new product, or a new use for an old product, be sure to get that news into your headline in a big way.
Rule 3 – Curiosity Is Never Enough
Curiosity killed the cat and it will kill you copy if you let it. Curiosity combined with news or self-interest is an excellent aid to the pulling power of your headline, but curiosity by itself is never enough.
Rule 4 – Stay Positive In Your Copy
Stay away from headlines with a negative emotional aftertaste. Always look at the situation as glass half full and write the headline from a positive perspective.
Rule 5 – Instant Gratification
Instant gratification is more important than ever. If it takes too long you will lose your readers’ interest. Try to suggest in your headline that here is a quick and easy way for the readers to get something they want.
In using this last suggestion as mentioned previously make sure to make your copy-writing believable. Here is the headline of an advertisement that was tested by an advertising association.
TO MEN AND WOMEN WHO WANT TO WORK LESS AND EARN MORE
This seems to sum up in a few words what people have wanted ever since the world began. Yet the advertisement did not bring many replies, probably because the headline was unbelievable. It seemed too good to be true.
There you have it. These are the top 5 characteristics every successful headline has. If you practice daily copy-writing eventually you will master the craft and you will be the best in the business at engaging and converting your readers.