TOP 5 TV ADVERTISING TRENDS OF 2019
Due to the massive growth in digital advertising, TV advertising has undergone certain changes or re-branding. These changes or trends have constantly evolved over the years in a bid to ensure that TV advertising stays relevant. These trends have successfully culminated in TV advertising becoming a lot more effective and worthwhile.
Furthermore, TV advertising has become a lot more advanced ensuring that advertisers themselves evolve over time. Unlike the past, audience demand has become real-time and making TV ads almost like a conversation between the producers and viewers. Some of these TV advertising trends of 219 include the following:
1. Flexibility in Buying Options
In the past, the bigger portion of the network inventory used to get purchased only by the TV network executives. This basically created an uneven playing field for advertisers since access to advertising slots became difficult. These days however, getting access to network inventory has become really easy for advertisers.
Unlike the past, advertisers do not necessarily have to purchase yearly instead they have the freedom to purchase quarterly. Upon purchasing quarterly, they can easily modify their ads to better get through to viewers over time. This also implies that they can check out the reports of how well their ads have progressed on the same day.
Advertisers can get reports of the growth of their ad campaign thereby improving the development of TV advertising.
2. The Use of Second Screens
On essential factor to consider when making TV advertising plans remains the digitalization of advertising. While second screens ensure that your ads grow even faster, they also offer immediate results about ad growths. This enables advertisers effect immediate changes or modifications to their ads.
Also, second screens offer a very participatory audience with an immediate possibility of of conversion. Furthermore, advertisers are privy to an unlimited feedback loop from viewers which help them monitor ads progress. This essentially widens the scope of TV advertising making it into a massive advertising channel.
With second screens, advertisers can further get instant results of ad growth unlike the past which required study over time. With the integration of strong calls to action, brands have assurance of higher rate of returns.
3. TV Ads Waste Elimination
TV ad waste implies a situation whereby the target audience do not get to view the ads. This has led to a waste of funds spent on advertising over time right from the 1950’s. Also, this further reduces the expected rate of returns of the brand advertising. However, with measures like targeted advertising and careful slot selection, this trend has changed.
Targeted advertising guarantees that the actual target audience get to view the ads placed which solves most of the problem. Access to in-depth analysis and advertising reports had also further simplified ad growth tracking. The reports help to check waste of funds on ads that do not have a sure guarantee of getting views.
Meanwhile, the analytics help advertisers determine the most appropriate channel to display and ad and the time to air it. Analytics also help advertisers determine the personality of the targeted viewer enabling them structure the ad perfectly.
4. Channel Collaborations
Advertising used to be in such a way that each channel acted solo. However, over time, channels have begun to collaborate in order to make advertising even more massive. This move further ensures that TV advertising effectively stays relevant.
A collaborated approach towards advertising prevents the overall system from vetting convoluted while fostering unity between advertising agencies. This collaboration also helps these channels successfully compete against digital advertising.
Independent functioning of advertising channels weakens the impact of advertising since the power of emphasis does not get exploited. Proper planning and execution remains all that is required to have this collaboration work effectively.
5. Use of Programmatic TV
Programmatic TV remains one very new trend which is apparently here to stay. Programmatic TV alongside digitized platforms enable brands to purchase ads a lot more easily than ever. Making use of these media effectively boosts conversion rates and propels ads to the forefront.
Addition of programmatic TV to media planning and buying structure offers a lot of benefits to businesses. It possesses the capability of transforming an entire ad campaign and making the product a bestseller.
Although it would require more advancement to integrate programmatic TV into the present linear TV structure, it’s a worthwhile move. Programmatic TV takes the position of the most important trend in TV advertising trends of 2019.
These trends remain the major ones that advertisers have to take note of in order to ensure ad relevance. The evolution of TV advertising should get a close monitoring in order to maximize the benefits that it comes with.