TOP 6 REASONS TO CHOOSE TV ADVERTISING
Despite the rapidly increasing number of alternatives when it comes to making your products and services known. Showcasing your brand on air is still one of the most highly effective ways of making your brand become public knowledge.
Although many are of the opinion that taking the digital advertisement pathway is more advisable. Because it has a lot more effective marketing methods, the fact still remains that airing your products and services on TV is still a very wise and top choice.
Here are some of the vital reasons why TV exposure is necessary to make your brand a widely known one:
1. Number of viewers
Statistics have shown that 48% of people choose to spend more time watching TV, 21.2% spend their time listening to the radio and 6.2% on social media. This largely points to the fact that a larger number of people spend more time in front of the TV than any other information disseminating media.
This clearly shows that TV is a lot more popular than any other media. Having this large number of people view your advertisement on air is bound to make your brand become public knowledge. It could possibly go viral while expanding the reach of your network.
2. Consumer Trust
Most people are of the opinion that any ad about any good or service that gets to air on TV is definitely authentic and can definitely be trusted. This trust is partly due to the emotional bonds most viewers have with their TV and the fact that any Ad placed on TV goes through strict scrutiny before approval.
Statistics have shown that 42% of people repose more trust in Ads shown on TV than any other media. Displaying your brand on TV therefore helps you build trust with prospective consumers. Because they would readily go for one they are very familiar with on TV.
3. Product Showcase
One of the most effective way of promoting your brand is by showcasing the ability or uses of your product. For instance, in car commercials, the car is seen been driven on a road strip. And the specs are displayed and actively shown and used in the Ad.
Viewing the product being used helps your customer get a sense of what it would feel like to purchase and use the product. TV gives you a very effective way to showcase your brand and get customers to buy.
4. Deepest Impression
No other medium has the ability to have a long-lasting and deep effect than the Television. A very large number of people learn about a new product due to TV ads than by any other means. Viewing product Ads on TV has a very strong effect on viewers and customers alike.
Combining audio and visual elements presents you with the unique opportunity of appealing to various senses at the same time. In showcasing a baby care product, you could display a cute, laughing baby. This automatically has a very deep impression of viewers since you inadvertently related the use of your product to making a baby happy.
5. Target Market
The most important aspect and advantage of TV advertising is the availability of various channels. There is a channel dedicated to entertaining and informing every age class. From the children to the youths to the middle-aged adults and older individuals.
For instance, if you want to get across to an American man in his thirties, BBC America or Fox Soccer are two channels every almost man in that age class watch and love. Also, in showcasing your product to young black teens, BET or FOX is a sure bet for you to use.
Once you have got a solid and deep understanding of your target market, getting through to them is easy. This you can do by just showing your ads on channels that are mostly viewed by them.
6. Edge over other competitors
Getting your brand to stand out among other competing brands remains most effectively done by using the TV as your medium of advertising. Aside getting more views than you would if you placed the ad on the internet. You also earn a reputation and gain popularity among your target market.
Once you create engaging and eye-catching ads for display on TV, your ad becomes etched in the mind of viewers and prospective customers collectively. With proper display which will ensure your ad sticks in the mind of viewers. Also your brand would definitely become a household name thus increasing sales and profits subsequently.
Although TV advertising offers several perks, there is still the place of creating a unique ad that would stand out amidst that of the other brands. Hence, TV advertisement serves as a very effective way of making your brand known. It actively helps in increasing sales and profit within a short period of time.